New increase in sales of mid- and high-range products
Bohigas has sold 14% more Reserva and Gran Reserva cavas than the previous year, and 36% more than two years ago (2014)
Caves Bohigas has closed 2016 with a new increase in sales of medium and high-end products. Specifically, Bohigas has sold 14% more Reserva and Gran Reserva cavas than the previous year, and 36% more than two years ago (2014). This increase is mainly due to sales growth in the US and Spain, which rose four and two points, respectively.
Regarding turnover, the winery maintains the global figures for 2015. As a result of the drought, the harvest has been greatly reduced compared to usual, but has been offset by an increase in wine tourism activity and the rental of spaces for weddings and celebrations, which are up 55%. In terms of production, in 2016, Bohigas produced 600,000 bottles, of which 65,000 were wine and 535,000, cava.
As in the previous year, Bohigas values very positively the increase in sales of medium and high-end products (Reserva and Gran Reserva cavas), which today account for 46% of the total, compared to 39% of young cavas, 9 % of the wine and 6% of the rosé cava.
By country, Belgium continues to be the main buyer of Bohigas, with 35% of the market share (in 2015 it was 40%), followed by the USA, which has risen from 18% to 22%, and Spain, which has passed from 17% to 19. In fourth place is Germany (9%), followed by the United Kingdom (5%) and South Korea (3%), which maintain similar percentages to the previous year. The remaining 7% is distributed among a score of countries around the world.
In recent years, Bohigas has focused its efforts on the commercial department of the company both nationally and internationally, with the aim of opening new markets in the US and China through Terra Nostra de Vinos, the consortium of which Bohigas is a part. for business abroad.
Bohigas also wants to innovate, restructuring the range of wines towards autochthonous varieties and with a new design of the presentations. Likewise, the winery is committed to improving the offer of wine tourism activities and services, which are expected to register a new increase this year.