This January, Caves Bohigas participates in the #Fetamb campaign, an initiative promoted by the Ben Fet! Quality seal for close and quality products that have Bohigas wines and cavas. The objective of the #Fetamb campaign is to publicize the Ben Fet! and its partner companies. In the case of Bohigas, the chosen motif is # Fetambhistòria.
The Ben Fet! is a Catalan brand that certifies the origin of Catalan products and services and promotes their consumption, both nationally and internationally. Ben Fet! They represent benchmarks for quality and proximity and promote the Catalunya brand. Ben Fet! It is an initiative of the association of businessmen PIMEC and the Diputació de Barcelona.
In October of last year, some seventy companies gathered in Sant Benet del Bages in the first edition of the Ben Fet! Congress to see how to promote and spread the brand.