Bohigas increases sales again in the North American and national markets
In 2018, Bohigas has registered a new increase in sales in the United States and Spain (mainly, Catalonia, the Balearic Islands and the Basque Country), which already account for 46% of the total business, 5% more than the previous year.
In 2018, Bohigas has registered a new increase in sales in the United States and Spain (mainly, Catalonia, the Balearic Islands and the Basque Country), which already account for 46% of the total business, 5% more than the previous year. Together, sales in these two countries –USA and Spain– have grown by 11% in four years and stand at 26% and 20%, respectively.
In parallel, the business of medium and high-end products (Reserva and Gran Reserva cavas) continues to rise and already accounts for 51% of the total, compared to 35% for young cavas, 9% for wine and 5% of the rosé cava. Specifically, in 2018, Bohigas sold 2% more Reserva and Gran Reserva cavas than in 2017, and 42% more than four years ago (2014), when sales increased in the North American and national markets. (and the business of these ranges only represented 20%).
By country, the US is, for the first time, the main buyer of Bohigas, with 26% of the market share, followed by Belgium, which happens to occupy the second position, with 25%. In third place is Spain, where sales already represent 20% of the total, followed by Great Britain, Germany and Korea, with 9, 5 and 4%, respectively. As a notable novelty, in 2018, Caves Bohigas opened a market in Asia and sold its products for the first time in Thailand and the Philippines, thanks to the Terra Nostra de Vinos export group, the consortium of which Bohigas is part for business abroad. . Also for the first time, it has sold in Ukraine.
In addition, the brand has received recognition from the international press, with mentions for its quality in the Wall Street Journal newspapers ("Can Spanish Sparkling Compete With Champagne?", 09/21 / 2018) and The Washington Post ("5 bottles of bubbly, all $ 20 or less, that promise to add holiday sparkle", 12/7/2018).
Currently, the production of Bohigas stands at 500,000 bottles, 450,000 of cava and 50,000 of wine.