Bohigas finishes the year 2015 increasing the sales of mid- and high-range products
Bohigas has closed the year 2015 with an increase in the sales of medium and high-end products. Specifically, Bohigas has sold 22% more Reserva and Gran Reserva cavas. This increase is mainly due to the improvement in sales in the US and Spain, which are in second and third place, behind Belgium.
In 2015, Bohigas produced 620,000 bottles, of which 75,000 were wine and 545,000 were cava. In terms of turnover, the winery has registered an increase of about 1% compared to 2014. Bohigas has met the company's objectives in terms of business strategy, and values the increase in sales of products from medium and high range, which today account for 40% of total sales, compared to 21% two years ago (2013). On the contrary, sales of younger cavas have fallen by 14% compared to 2014, and currently account for 46% of total turnover.
By country, Belgium continues to be the main buyer of Bohigas, with 40% of the market share, followed by the US and Spain, with 18% and 17%, respectively. The countries that follow are Germany (9%), United Kingdom (5%) and South Korea, which with the recent growth, accounts for 3% of the company's sales.
In the last two years, Bohigas has focused its efforts on the commercial department of the company, with a reinforcement in marketing at the national level, and with the assignment of a sales manager in the United States, by the Terra Nostra de Vinos group , the consortium of which Bohigas is part for business abroad.